[VIDEO] Where are Africans? Critics ask Deola Sagoe over advert

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The social media platform is agog with reactions of Nigerians to the video advert tagged Komole by Nigerian-born international fashion designer, Deola Sagoe.
The video advert is intended to showcase her new collections, reports say.
The two-minute video featuring four white ladies and a black American modelling Sagoe’s Iro and Buba (a Yoruba traditional style) was greeted with mixed reactions, as some argued that she was trying to sell her brand in the international market, hence the appropriateness of the foreign models; while others said that the video did not in any way appreciate or portray the Nigerian/African culture or heritage.

The Komole advert, which already has 868 views, was published with a view to telling every bride that she can be a princess and every family, royalty.
The caption reads, “With the benefit of over 15 years of R&D in fashion, the House of Deola presents further evidence of its unparalleled creativity and craftsmanship, in Teintes de Bijoux. Every bride can be a princess! Every family, royalty!

“‘Teintes de Bijoux’ is the latest expression of the Komole range; a selection of designs for bridal and occasion wear. They draw upon the mood and myths evoked through the ages by royalty, African royalty.

“Bijoux’ the jewel, which is so well adapted to a woman’s adornment, is a combination of the riches of nature and art. It is concentrated brilliancy, the quintessence of light,” says one Charles Blancs.


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